AI Insights · Timothy · July 2025
Top Personal Finance Apps in Italy on iOS, Q2 2025
Explore the performance trends of the top personal finance apps in Italy for iOS during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, personal finance apps on iOS in Italy showed varied performance trends according to Sensor Tower data. Here's a breakdown of the top five apps in this category:
Splitwise saw a peak in weekly revenue at around $1K in late April. Weekly downloads surged to approximately 10K by the end of June, while active users consistently increased, reaching nearly 390K.
Money manager, expense tracker experienced modest revenue changes, fluctuating between $100 and $200. Downloads were relatively stable, with a slight peak of about 2.8K in early April. Active users remained around 50K to 60K, with a small dip in late June.
Splid – Split group bills maintained a steady revenue, hovering around $70 to $100. Downloads peaked at about 1.4K by the end of June. The app's active users showed a positive trend, reaching over 20K in June.
Monefy: Money Tracker generated a weekly revenue ranging from $400 to $600. Downloads were consistent, with a slight increase to over 1K in June. Active users were stable throughout the quarter, staying around 5K.
Finally, Budget Planner App - Fleur had a notable spike in downloads in mid-May, reaching over 4K. Revenue peaked at over $400 in the same period. Active users increased significantly in May, peaking at over 9K.
These insights reflect the dynamic nature of the personal finance app market in Italy. For more detailed analytics, visit Sensor Tower.
